1. Perception is Reality User perception plays a pivotal role in the process of usability testing which is followed by the design outcome in User Experience Design. The focus on user-centric approach creates situations where knowledge of user perceptions and the way in which the cognitive senses respond to stimuli in an interaction, is manipulated. […]
Posters As Printed Ephemera
As a medium that offered the opportunity of larger spaces for design, along with the communication and its visibility, posters have been around as an effective medium of communication since the late eighteenth century. Over time, the visual elements have undergone changes while responding to the needs of the communication that would be relevant and […]
Design: Thinking Out of the Box
Some years ago, I walked into a crowded print service provider that was a one-stop-shop solution for all design and print problems. There were rows of design-software-loaded PCs, software operators and an array of printing and cutting machines, they offered to do all kinds of design, photocopying and printing in both colour and black n […]
Design Software: A tricky ally
When interacting with design students, the often repeated ideology is that the design concepts must be worked through a series of hand-sketched thumbnails before arriving at workable iterations and moving to work with design software. This is the on-going attempt to get students to ideate and refine their concepts using paper and pencil before finalising their iterations […]
Good Design: A Matter of Choice?
Interactions with clients sometimes leaves me wondering if good design is a matter of choice. Although many businesses in India do understand the need for design intervention and how it benefits them in the long run, by and large there continue to be very conservative views from businesses when it is about design, design process, the extent […]
The Mysterious World of Design Fee
Often, I have design students asking me what would be an appropriate Design Fee for such-and-such a freelance job that they have been offered. Its a tough question to answer as there is no method to the madness of the Design Fee structure. Its taken me years to figure out through trial and error, how […]
In Pursuit of Learning
Was it worth pursuing an MFA at 44? I graduated from art school twenty years ago. Shortly after my graduation, I applied for MDes (Master of Design) and after a rigorous entrance exam + interview, got through the two and a half year program. But I dropped out after nine months citing unhappiness at the […]
Tints Tones Shades 